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'Mobile Earth' Mapping Service Launches in Germany

'Mobile Earth' has been launched for Vodafone Germany's mobile subscribers. The service, available on Java-enabled devices, has been created by LocatioNet Systems and is using content from TeleAtlas.

The Mobile Earth service enables mobile users to view any address in Germany over full colour maps or high resolution aerial photos, calculate the best routes between addresses and view the results on a map, in addition to searching and viewing over four hundred thousand points of interest in Germany. Mobile subscribers can now access all the mapping information that was previously only available from their PC, using an optimised user interface on their mobile phones.

The Mobile Earth application requires a single over-the-air download from the Vodafone Live. mobile portal, just like a mobile game. The application has an advanced Java-based user interface with maps rapidly delivered to the users' handset from the central server over the wireless network, giving the mobile user the feeling that the entire mapping and aerial photo content is stored on his handset.

The mobile subscriber is a suitable consumer of information search, mapping and routing tools. However, previous WAP applications have resulted in very poor user experience. Mobile Earth provides a mass-market solution, with an improved user interface based on Java.



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