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Nikon Unveils 7.1 Megapixel Nikon COOLPIX S7c Digital Camera

Nikon introduces a new addition to the Nikon COOLPIX Style Series of digital cameras. The new Nikon COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology. The S7c is a slim, sophisticated point-and-shoot camera, which packs good looks and great performance into compact dimensions, while offering the advantage of Vibration Reduction and Nikon innovations for in-camera image editing. The Ninon COOLPIX S7c camera includes 7.1 effective megapixels and 3x Zoom- Nikkor ED glass lens.

Nikon is making it easier to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which can automatically find and focus on a subject's face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. In addition, the S7c is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Satisfying shooting is made easier still with a choice of 15 Scene modes.

The COOLPIX S7c can capture everything from wide-open landscapes to tight portraits with outstanding clarity and true-to-life color. And because it features a huge, bright 3.0 inch LCD monitor with an uncommonly wide 170-degree viewing angle, it facilitates easier composition and high-quality playback anywhere. What's more, the COOLPIX S7c offers Vibration Reduction (VR) capabilities that can compensate for camera shake to realize sharper, clearer results. The all new Anti-shake mode can automatically activate electronic VR and Best Shot Selector (BSS) that selects the sharpest image from up to ten sequential shots, while simultaneously setting the optimal ISO for steady results. Nikon added a High-Sensitivity mode in order to make the most of the camera's exceptionally high light sensitivity by choosing the optimal setting up to ISO 1600 for the shooting of fast-moving subjects or sharper results in lower light.

Extending the enjoyment beyond shooting, the COOLPIX S7c offers Pictmotion, a function that lets users select their favorite images and movies as well as music and visual styles ready for the COOLPIX S7c to combine them automatically in-camera to produce audiovisual shows that can be enjoyed anywhere on the huge built-in LCD. Furthermore, the COOLPIX S7c features a new Stop-Motion movie function that lets users create fun animated movies.

With the incorporation of a Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through picture playback at up to 10 frames per second. For added in camera assistance, Nikon created a Help button, which is now standard on all Nikon's new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

With built-in Wi-Fi, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from the camera's memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it is captured. Wireless printing sends images directly to the printer for printing on a PictBridge-compatible printer.

In a first for COOLPIX, the COOLPIX S7c is now compatible with Nikon's all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds. Just take the shots, select recipients from the in-camera address list (up to 30 addresses may be entered) and send them straight from the camera's built-in Wi-Fi to a local wireless network. COOLPIX CONNECT is compatible with most open domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A.

Every Nikon COOLPIX S7c includes one year of complimentary T-Mobile Hotspot Wi-Fi service (for digital cameras) and the opportunity to connect in over 7.000 U.S. locations. The service enables a total of up to 50MB of images to be sent to the Nikon COOLPIX Connect server and stored there for up to two weeks. It also sends an email to each specified recipient with a thumbnail and a link to the download page, allowing users to invite friends and family members to view the images right away, and download the images to their own computer or enjoy them as a slideshow.



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