Corel Unveils Strategy for Next-Generation Digital Imaging Platform
Corel Corporation has announced plans to release a new modular digital imaging platform, code-named "Alta". Representing the first hybrid product offering from Corel, Alta combines the speed, power, and security of desktop software with the connectivity and rapid enhancement cycle of Web-based applications. The first release from this new platform is a free download that will be available by Fall 2006.
Once customers install the free version of Alta, they will have the tools they need to easily organize, enhance and share their digital photos and video clips. In addition, they will be able to add new functionality by upgrading additional components as they need them. This will provide customers and partners with unprecedented control and flexibility in customizing their digital imaging and photo management software.
The Alta platform will also benefit Corel's partners. It will enable them to create a centralized hub incorporating digital imaging software and services for their customer bases. These partners will add a variety of new and popular online services to Alta, thus creating a comprehensive digital imaging ecosystem for their own consumers. From these partner sites, consumers will be able to quickly and easily manage, share, store and print all of their digital photos and videos from a single trusted source.
Webshots is a key partner that will be incorporated into the Alta digital imaging ecosystem. With the addition of Webshots, consumers will be able to process photo prints and photo gifts as well as share their images with Webshots' active photo sharing community for free.
By widely distributing modular versions of its award winning software, Corel is further expanding its distribution channels and establishing a broad base to upsell and cross sell consumers on additional functionality and complementary services. Over time, Corel plans to offer modular versions of other select products from its existing software product families.
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