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Dialogue to Unveil UK's Most Advanced 'Browse And Buy' Service

Dialogue Communications is to launch a new global mobile internet portfolio at next week's Internet World exhibition in London. As part of this, it will demonstrate what is believed to be the UK's most user-friendly 'browse and buy' product, ready to meet the needs of consumers looking for quick and easy ways to buy goods and services direct from their mobile devices.

Dialogue's mobile internet portfolio incorporates all the components needed by TV broadcasters, mobile network operators, mobile content retailers and other organisations looking to introduce or improve on existing offerings of this type.

The portfolio includes:
• Single-click purchasing, with billing by premium rate SMS or direct to the customer's bill.
• X-Pay compliance.
• User identification via the mobile number, allowing site personalisation and creation of further sales opportunities.
• WAP site builder, allowing easy client WAP site creation and management.
• API (Application Programmers' Interface) access to tools for developers using Macromedia Flash or Java to integrate billing or personalisation.

Dialogue's new strategy is part of continuing growth for the company which included the opening of new offices in London earlier this month. The London operation is to be headed by the company's new Commercial Director Julian Weston, who joined Dialogue from Greenland Interactive Ltd and also has experience with THUS Telecom, iTouch and Amplefuture.



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