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Tarari and Avid Announce Licensing Agreement

Tarari has announced it has entered into a multi-year licensing agreement with Avid to provide Tarari's new hardware acceleration solution for real-time and fully transparent encoding of video content in Windows Media Video (WMV), Microsoft's implementation of SMPTE VC-1, across several of Avid's nonlinear editing product lines.

Avid will offer Tarari's Encoder Accelerator as an upgrade option for Windows XP-based versions of the Avid NewsCutter, Media Composer and the Symphony Nitris editing systems in conjunction with Microsoft's encoding toolkit. The upgrade option will be available for shipment by the end of Q2 2006.

Avid systems with the Tarari hardware will be able to encode high-definition video at 720p and 1080i to the WMV (VC-1) format in real-time and process standard-definition video at 480i at 2 to 3 times real-time performance. Tarari's new Encoder Accelerator will be offered as an acceleration option for Avid products in conjunction with Microsoft's encoding toolkit.

It is expected that Avid customers will be able to order the Tarari acceleration hardware either for existing systems, or as an integrated component with new systems, or as an optional component offered in a future software release.



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