|
contents | business | |||||||
| ITV and emuse Launch Interactive 'One-Stop-Shop' for Advertisers ITV and emuse have signed a deal to launch an independent interactive advertising platform in a move which should enhance the growth the sector is seeing. With this first of a kind venture, advertisers will now be able to run interactive campaigns simultaneously across digital satellite (DSAT), digital terrestrial television (DTT), mobile and online through one supplier-effectively creating a 'one-stop-shop' for advertisers. As other platforms come on stream the offering can also include digital cable (DCAB) and IPTV. The first i-Ads, for T-Mobile, played out on Freeview over the Easter weekend and means that a further 6 million Freeview homes will be able to interact with ads. It means that viewers are more likely than ever to view an ad via a set top box supporting the call for advertisers to create digital ads for a digital age. Over the last two years, ITV has run more than 500 interactive campaigns for advertisers and this figure is already up 80% on last year for the first quarter of 2006 including high profile interactive campaigns for big brands such as Boots, Canon, Disney and BMW. Until now, advertisers have been forced to deal with a confusing range of different suppliers to put together a fully interactive campaign, with separate systems, technology and platforms, as well as a multitude of specialist agencies. The 'one-stop-shop' will allow advertisers to create integrated campaigns across all digital platforms. It can also support the latest innovations in TV technology, such as digital cable and IPTV, to enable advertisers to stay one step ahead of the technology aware modern consumer. As part of ITV's commitment to help grow the UK advertising market, the venture will also provide commercial services for all commercial broadcasters running interactive campaigns on any channel. write your comments about the article :: © 2006 Computing News :: home page |