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REAL D Unveils REAL D Ready Program

REAL D has launched "REAL D Ready" to guide the exhibition and creative communities as they prepare for the widespread rollout of digital 3D cinema. REAL D Ready assures critical cinema components are fully interoperable "out of the box" for the flawless exhibition of digital 3D content. As part of REAL D Ready, the company is also working with the entertainment industry to equip studios, post-production houses and screening rooms with REAL D Cinema systems, so filmmakers can perfect content for the platform.

REAL D offers the theatrical industry a market-proven 3D system that seamlessly integrates with existing digital cinema projection technology to deliver compelling entertainment experiences to audiences. REAL D Ready was established to guide theater owners in upgrading cinema equipment as they prepare for the massive rollout of 3D cinema, expected to surpass 1.000 screens globally in 2007. Additionally, REAL D is providing studios and post-production houses with REAL D Cinema systems so filmmakers can produce, test and screen content in the REAL D Cinema format in order to deliver the highest quality 3D entertainment experiences to viewing audiences.

REAL D Ready digital cinema partners include:
-- Barco Digital Cinema
-- Christie Digital Systems, Inc.
-- Doremi Cinema
-- Kodak Digital Cinema
-- NEC Corporation
-- QuVIS, Inc.

In the future, the REAL D Ready program will include theater screen manufacturers to further guide theater owners in the selection of high-gain screens tailored for 3D exhibition.

REAL D also launched the "REAL D 3D Forum" to give moviegoers, filmmakers, scientists and engineers - anyone interested in 3D - a place to interact and learn more about the creation, exhibition and science of 3D. REAL D has gathered valuable insights and techniques on all aspects of 3D that will be shared as part of the REAL D 3D Forum, which includes:

-- Executive blogs by REAL D executives and guest blogs from industry leaders
-- Bulletin boards, where participants can post questions to be answered by 3D industry professionals
-- Interactive forums focused on 3D cinema, content creation and science

The REAL D 3D Forum is available athttp://www.reald.com/forum.asp



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