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Accoona Reinvents Internet Search

Accoona Corp. has unveiled search functionality that dramatically improves the quality and relevance of Internet-based data search and retrieval.Pfeiffer and other Accoona executives made their remarks at a press event hosted by Accoona at the United Nations.

The company’s search engine portal,http://www.accoona.com,has been significantly enhanced to offer users two distinct sets of functionality:

• The “News” function enables users to instantly cross-reference their search keywords to a suite of frequently used data-search categories.
• The “Business” function enables users to cross-reference keywords to a database that melds Dun & Bradstreet’s extensive database with Accoona’s own database of business information, totaling more than 60 million businesses worldwide.

The News and Business function buttons enable users to instantly focus and refine the results presented to them with a simple mouse click.

In the News function, Accoona provides users with a set of eight drop-down buttons that enables them to:

• Prioritize the Results. Refine the results by prioritizing the words in their original search phrase.
• Refine by Time Period. With a mouse click, access keyword-relevant data published at various time periods, from within the previous hour to more than 30 days ago.
• Refine by News Organization or Media Outlet. Refine the results by selecting specific media outlets from a database of thousands of news organizations.
• Refine by Company Name. Find related companies for News and Business search by accessing Accoona’s proprietary database, totaling more 60 million companies. Included is Dun & Bradstreet data, which provides free access to such company information as yearly sales, the number of employees, and a contact name and phone number.
• Refine by Country. Refine the results by selecting media outlets from a specified country.
• Refine by State. Refine the results by selecting media outlets from a specified state.
• Find People. Refine the results by cross-referencing to a list of people who are mentioned in searched articles.
• Determine the Type of Media. Narrow your search to a specific type of media, including text, audio, video, picture and graphic.

In addition, Accoona executives revealed that the company will soon unveil a new model of online advertisement. Thousands of major advertisers and advertising agencies have already signed letters of intent to participate, according to Stuart Kauder, chief executive officer of Accoona.

Accoona has an agreement with China Daily Information Company to become the preferred search engine portal across China for the next 20 years on an exclusive basis. Already one of the most frequently used search engines in China (www.accoona.cn), Accoona has licensed its English search engine to Sina, China’s leading online publisher and to Sohu, China’s largest portal.



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