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Bronto Software Accelerates Email Marketing with Akamai

Bronto Software, Inc. recently incorporated access to Akamai Technologies, Inc.’s services into its web-based application. Technology offered by Akamai, the leading global service provider for accelerating content and business processes online, allows Bronto clients the ability to easily host images and files within their accounts by distributing them across Akamai’s worldwide network of more than 18, 000 servers.

Delivering content through Akamai's global network is significantly faster than conventional methods because the content is delivered from servers closer to the end-user. This is important because email marketing is a peak-driven activity as the bulk of email messages are typically first read during the same time periods each day. These “peaks of activity” slow content delivery and impact the overall effectiveness of email marketing messages. With Akamai's solution, Bronto is better prepared to handle the ever-increasing demand to quickly deliver content and improve its clients' email marketing efforts.



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