Verizon Wireless Introduces V CAST Music

It's the revolutionary intersection where music and mobility meet. Verizon Wireless announced that it is launching the world's most comprehensive music service, V CAST Music, which offers customers the ability to download music over the air directly to their wireless phones or straight to their Windows XP PCs and transfer digital music between the PC and the phone.

On January 16, 2006, V CAST Music from Verizon Wireless will give customers immediate access to songs from well-known artists at major music labels Warner Music Group, EMI Music, Universal and Sony/BMG, as well as indie provider The Orchard, and will let them play music on their wireless phones - the same device they have come to rely upon for entertainment, information and mobile communication. The company said more than one million songs will be available for purchase in the Verizon Wireless V CAST Music Store by spring.

V CAST Music combines the immediacy of over-the-air, full-music downloads with the ability to move a digital music collection between a Windows XP PC and a wireless phone. The service lets customers browse, preview, download and play high-quality digital music from their phones or online in the Verizon Wireless V CAST Music Store. Purchases from the phone also feature a dual-download of the song, giving customers the ability to get the same song on both their phone and their PC for one price. V CAST Music also allows customers to take digital music already downloaded to their PC and sync it with their handset via USB cable, using the most widely-respected and comprehensive Digital Rights Management (DRM) standard, from Microsoft, available in the United States today.

V CAST Music runs on Verizon Wireless' award-winning broadband network. The V CAST coverage area, which mirrors the company's broadband network, is already available to 150 million Americans, coast to coast.

With the launch of V CAST Music, Verizon Wireless reinforces its position as the industry's multimedia leader, providing revolutionary new services from the company known for the most reliable network in the nation. The company continues to introduce services that are innovative, cutting edge and hip; with the introduction of V CAST Music, Verizon Wireless breaks into the new world of mobile music, opening a broad music distribution front. With a few million portable digital music players in use in the U.S. today - compared with more than 200 million wireless phone users - Verizon Wireless will meet the dual needs of customers who want mobile music and the ease of carrying just a single device, opening a whole new untapped consumer market.

With V CAST Music, Microsoft and Verizon Wireless are collaborating on a service that enables music to be purchased and delivered directly to wireless handsets and Windows XP PCs, allowing customers to access and enjoy music whenever and wherever they want. Microsoft's Windows Media technologies are powering next generation digital entertainment scenarios on wireless phones and enabling a simple, connected digital media lifestyle with access to content virtually anywhere. Microsoft has been an integral part of bringing V CAST Music to market, enabling an end-to-end mobile music experience with direct delivery to the phone and the Windows XP PC.

Verizon Wireless also uses Microsoft's Windows Media technologies to power its existing V CAST service, the nation's first broadband entertainment service providing high quality video content to wireless handsets.

V CAST Music Service Details:
* Customers purchasing songs from the V CAST Music Store from the phone get two copies of every song - one for the phone and one for the Windows XP PC.
* V CAST Music customers will be able to purchase entire albums via their Windows XP PCs; prices vary by album.
* One million songs will be available on V CAST Music by spring; songs will be from artists at major music labels (Warner Music Group, EMI Music, Universal and Sony/BMG), as well as independent providers (The Orchard).
* Several V CAST Music-enabled phones will be available at launch, including the LG VX8100 and the Samsung a950.
* V CAST Music launches on January 16, 2006, and will be available through Verizon Wireless' 1, 900 Communications Stores and Circuit City locations and online at
* The V CAST Music Online Store will be located at:

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