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Memorex to Offer New High Definition DVD Disc Formats

Memorex, the number one North American retail provider of digital media, will add the highly anticipated High Definition DVD (HD-DVD) and Blu-ray formats to its industry-leading family of recordable optical media early this year. The high definition discs will feature Memorex's DuraLayer Technology, a special scratch-resistant hard coating that protects media from dust, debris and rough handling.

HD-DVD and Blu-ray both feature very large storage capacities and high data transfer rates, making them ideal for consumers interested in recording high definition TV shows, sporting events and movies in crystal-clear, high-definition resolution. Both formats also offer high capacity storage capability for all data storage needs. The HD-DVD format supports 15GB of capacity on a single layer and 30GB on a double layer disc, while Blu-ray DVDs support 25GB of capacity on a single layer and 50GB on a double layer disc. In contrast, today's standard DVDs store up to 4.7GB on a single layer or 8.5GB on a double layer disc.

The HD-DVD format boasts superior compatibility between hardware and media, while Blu-ray was designed for added capacity. Both use state-of-the-art blue-violet laser technology to support high-definition television recording with excellent picture quality. Memorex will launch its HD-DVD and Blu-ray media in spring 2006. Pricing will be announced later this year.



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