Innovations on BAU ONLINE
October 21, 2020
• Result of the latest poll of exhibitors: BAU will take place in 2021 as a digital format
• BAU 2023 to be held in the usual way—in all the exhibition halls, and with a digital extension
BAU will take place in 2021 as a digital format. At BAU ONLINE exhibitors can showcase their innovations between January 13 and 15, and present themselves to a global audience.
On September 30, 2020, Messe München announced BAU would not be held as a conventional trade fair in January 2021, but that it would not be cancelled en-tirely. On Friday, October 16, 2020, a poll of exhibitors ended—we had asked how they would like to present their products and innovations between January 13 and 15 in a much altered and smaller format. A clear majority of the exhibitors said that they wanted to concentrate on the purely digital concept.
Based on the results of this poll, the management of BAU has decided for 2021 to focus just on a digital format. This has the advantage that all resources can be concentrated on digital presentation options and a digital supporting program. The specific offering for “BAU ONLINE” will be announced to customers of BAU in the coming days.
BAU ONLINE will feature talks and discussions from the forums as live streams and as recorded videos—for a global audience. In addition companies will have the opportunity of presenting their products virtually in their own online sessions. To enable participants to engage with each other, there will be virtual networking modules within the digital format. The aim is also to integrate the traditional BAU Info Talks between trade journalists and exhibitors into BAU ONLINE.
BAU 2023 already in preparation
In 2023 BAU will take place again as normal, and it will include a digital offering such as is being implemented for the first time next January. Messe München is confident this is the right track: Because almost all the big-name exhibitors who are staying away in 2021 because of the coronavirus pandemic have already announced their participation in the next BAU in January 2023.