Hard Rock Hotel – livin’ like the rock stars

Press Release / November 2018

Hard Rock Hotel – livin’ like the rock stars

Symbolic by design, a Hard Rock Hotel & Casino is under construction in Florida. It will be the world’s first-ever guitar-shaped building. Formwork systems from Doka give the complex its unique contouring.

Hollywood, Florida – The new Hard Rock Hotel in Florida will raise pulse rates among music fans everywhere. It will be the first-ever guitar-shaped building anywhere in the world. Standing 125 metres tall, looking like two guitars set back-to-back, the hotel will have 638 rooms. The motif is a favourite of Hard Rock Cafe International, Inc., but this is the first time the company has ventured to build a structure resembling the actual musical instrument. Vertical slats along the tower’s centreline suggest strings, and horizontal dividers are reminiscent of a guitar’s frets.

With completion scheduled for 2019, the new complex will house the hotel plus a hard-rock concert hall seating 6500 and incorporating its very own TV studio and broadcasting centre. It will also boast a wellness area and spa with a floorspace of just over 31, 000 m², along with restaurants and retail facilities covering 5600 m². The casino will have a new poker salon measuring 1672 m² and 3000 new slot machines.

The original Hard Rock Cafe was opened on 14th June 1971 on London’s Old Park Lane, in the premises of a former Rolls Royce dealership, by US American entrepreneurs Isaac Tigrett and Peter Morton. Hard Rock Cafe, HRC for short, is a chain of themed restaurants, hotels and casinos operated by Hard Rock Cafe International, Inc. There are now more than 170 outlets in over 50 countries worldwide.

Climbing at the touch of a button

Doka’s Super Climber SCP self-climbing formwork and working platform is perfect for projects like this. Any floor plan can be formed quickly and flexibly with this modular formwork system for highrise cores. At the touch of a button, high-performing hydraulic cylinders climb wall formwork – Large-area formwork Top 50 on this project – and working platform to the next pouring section in a single lift. “One of the main advantage of working with Doka’s Super Climbing System is that the pump is included in the system avoiding extra work and unnecessary movements. The fact that everything is connected you don’t have to worry about weather conditions, work can keep flowing and your people are safe on the system”, emphasizes Ronal Esquivel, Project Manager from Liberty Baker.

As well as configurations with anchoring to the structure on both sides (as in shafts), there is also an extended solution which makes it possible to transfer the forces on one side only. This makes it easy to use the system where there would not otherwise be enough walls, or where there are openings in the opposite walls. For even faster cycle times, the reinforcement operations can also be carried out above the platform. The system makes it possible to suspend working platforms that reach deep down into the shafts, enabling the crew to start carrying out finishing-jobs while the concreting works are still under way. What’s more, the Super Climber SCP offers a high level of safety for the entire jobsite. Fully enclosed workspaces enable work to proceed in safety and without adverse effects from inclement weather. There is plenty of space on the platform for setting down reinforcement and site equipment.

In short:
Project: Hard Rock Hotel and Casino
Location: Hollywood/Florida, USA
Type of structure: Hotel and casino
Height: 125 m
N° of storeys: 38
Number of hotel rooms: 638
Developer: Seminole Gaming and Hard Rock International
Construction work by: Suffolk Construction Concrete Contractor: Liberty Baker JV
Architect: Klai Juba Wald
Start of construction: 2017
Scheduled completion: 2019

Systems used: Super Climber SCP (self-climbing platform),
Large-area formwork Top 50,
Framed formwork Framax Xlife, Framed formwork Frami Xlife

Please include details of copyright for publication.

The Hard Rock Hotel & Casino now under construction in Hollywood, Florida, will be the world’s first guitar-shaped building.
Photo: Hard Rock Hotel_1.jpg
Copyright: Doka

Standing 125 metres tall, the building will have 638 rooms for hotel guests.
Photo: Hard Rock Hotel_2.jpg
Copyright: Klai Juba Wald

The Hard Rock Hotel & Casino now under construction in Hollywood, Florida, will be the world’s first guitar-shaped building.
Photo: Hard Rock Hotel_1.jpg
Copyright: Doka

The structure is designed to look like two guitars back to back.
Photo: Hard Rock Hotel_3.jpg
Copyright: Klai Juba Wald

About Doka:
Doka is a world leader in developing, manufacturing and distributing formwork technology for use in all fields of the construction sector. With more than 160 sales and logistics facilities in over 70 countries, the Doka has a high-performing distribution network which ensures that equipment and technical support are provided swiftly and professionally. An enterprise forming part of the Umdasch Group, Doka employs a worldwide workforce of 6, 700.

Press contact
Michael Fuker
Public Relations Manager
M +43/664/9610657
press contacts

Michael Fuker


image for web
original [jpg 9 K]
180x180 px

© 2007