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CertainTeed Targeted Acoustics

Architects, designers and facility managers are often forced to choose between budget, acoustics and aesthetics when specifying ceiling panels for large commercial projects. If they pick the best acoustic panel for the entire space, they will risk the budget. If they choose multiple panels, their design will lack visual cohesion. And, if they select a single panel to save money, they will compromise acoustics. Since poor acoustics can lead to lower employee productivity levels and higher turnover rates, this is a major concern in today's open concept world.

In response, CertainTeed Ceilings has created a way for specifiers to put high-performance panels where they need them and economic panels where they don't – all while keeping a seamless visual appearance across the space. It's called Targeted Acoustics, and it changes the way the industry has traditionally specified ceilings.

What Is Targeted Acoustics?

Targeted Acoustics is the strategic use of CertainTeed Ceilings products to enhance occupant comfort without compromising visual impact or budget. This innovative approach to ceiling design combines multiple ceiling panels with smooth texture but different levels of sound absorption and noise blocking. Various price points make it easy for specifiers to choose the right panel for the space at the right price. This allows them to escape the single-product trap while creating a cohesive design.

"The decision-making process is complex," says Kelly Hicks, senior product manager for CertainTeed Ceilings. "Sometimes the optimal solution isn't a single ceiling panel, but multiple panels that allow specifiers to achieve a consistent look with different performance results."

This multi-product solution leverages the CertainTeed Ceilings smooth textured collection. The complete range of targeted acoustic solutions shares a consistent design – giving specifiers the freedom to combine products in the adjacent space for precise acoustics with consistent visuals. Options include:
• Symphony m: Provides versatile performance with excellent sound absorption and noise blocking plus washability. Now available with NRC up to 0.75.
• RX Symphony m: Outstanding acoustic solution with superior stain resistance, water repellency and scrubability – ideal for healthcare applications. Now available with NRC up to 0.75.
• Symphony f: Maximum sound absorption – a great choice for speech privacy and productivity in open plan settings.
• Symphony g: Maximum noise blocking to control unwanted noise from adjoining spaces.
• Adagio: Optimal sound absorption and attenuation that can enhance space privacy compliance.
• Tufcore: Superior noise blocking with standard sound absorption in a gypsum/fiberglass panel.



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