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| WindMade calls on consumers to 'Show You Care' Today, the WindMade organization launches the first global consumer label for products made with wind energy. This label, which has been eagerly awaited by market participants and consumers alike, completes the WindMade label portfolio. On the occasion of the label launch, WindMade is calling on consumers to show their support for wind power by participating in the 'Show You Care' campaign. The aim of this campaign is to demonstrate to leading brands that consumers around the world favour products that are manufactured with renewable energy. A recent global consumer study showed that 73% of consumers around the world would have a more positive perception of a brand if it used wind power as their primary energy source. The WindMade Product Label can be applied to all products and services that used a minimum share of 75% of renewable energy of their production's total electricity footprint, with wind power representing the largest share. A cradle-to-gate approach was adopted, which means that the label will cover the entire power consumption for all product components, from the extraction of the raw materials all the way to the product leaving the factory gate. To participate in the campaign, consumers are invited to send in photos of their favourite products to carry the WindMade label, and spreading the word on social networks using the #ShowYouCare hashtag on Twitter and Facebook and sharing the campaign video. write your comments about the article :: © 2013 Construction News :: home page |