Highlight at Tendence 2012: 'Window-dressing live. Create your X-mas shop window'
'Time for business – Time for trends': for five days, everything will revolve around autumn, winter and Christmas at Tendence in Frankfurt from 24 to 28 August. At the same time, the leading order platform in the second half of the year offers an initial preview of the coming spring and summer. There, exhibitors, trade visitors and designers from all over the world can gain inspiration and place orders.
Under the motto, 'Window-dressing live. Create your X-mas shop window', Messe Frankfurt and the European Visual Marketing Merchandising Association (VMM), will hold workshops especially for the retail trade. Three times a day, Karin Wahl, a professional window dresser and certified trainer for visual merchandising, will offer tips and ideas for individual window-dressing in the coming winter and Christmas period. Imaginative window dressing and the right decorations are often decisive eye-catchers and customer magnets. There is no shortage of great window-dressing ideas, especially for Christmas, and they represent an excellent opportunity to attract customers.
Nominated for the 'Best Visual Merchandiser Europe Award 2012', Karin Wahl will show retailers what really counts for a successful shop window. On an area of 200 square metres in Galleria 1, she will decorate four shop windows. The windows for the 'Interiors & Decoration', 'Dining & Gourmet' and 'Personal Accessories & Jewellery' segments will be decorated before the fair and remain unchanged until the last day. To help retailers implement the creative ideas in their shops, Karin Wahl will decorate the fourth window with products from the 'Gift Articles' segment and provide explanations in a workshop with a simultaneous translation into English daily at 11.00, 13.00 and 15.00 hrs. Additionally, visitors to the special show have the chance to win one of three exclusive window-dressing advisory sessions for the coming Christmas and winter season for their own shops.
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