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Sustainable building materials from GigaCrete

Phototron Holdings announced a license deal with Reliable Steel Builders—builder of a wide range of innovative structures, from roller coasters to skyscrapers, including The MGM, City Center and the Venetian in Las Vegas—that allows Reliable to use the Phototron name and Phototron hydroponic equipment in the construction of the futuristic Phototronic Living Home. Constructed using sustainable building materials from GigaCrete, this all-in-one structure allows individuals and families to comfortably live and grow inside.

"Reliable Steel's culture of innovation in construction and GigaCrete's environmentally-friendly building materials are the right choice for Phototron's expansion into greenhouse living," said Phototron Vice Chairman Craig Ellins. "Both companies believe that eventually everyone will grow food inside their homes. With the industrial food machine the way it is now, there has never been a better time to move to our sustainable living homes."

Innovative in every way, the lower floor of the Phototronic Living Home is a full-blown indoor greenhouse where homeowners can grow their own natural fruits, vegetables and herbs. The upstairs portion of the home contains a very comfortable condo-like two bedroom living area.

Phototron Holdings will supply the hydroponic equipment and Stealth Grow LED lighting in the structure's grow room.

"With over 20 years in the hydroponic industry, Phototron was the logical choice for us," said Tim Puetz, CEO of Reliable Steel. "We believe that the next generation home is both a comfortable place to live and a place to produce high-quality food for the homeowner. Phototron had the perfect plan, and GigaCrete's natural, sustainable building materials are ideal for this type of structure."

Constructed of nontoxic GigaCrete building products—which meet or exceed all building code standards—the Phototronic Living Home can be erected and operational in just a few weeks. GigaCrete building materials are water-proof, mold and mildew-proof, and carry an R-30 insulation rating for easy and economical temperature control.



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