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The Mapic Awards winners 2010 announced

Mapic, the International Market for Retail Real Estate, announces the four winners of the 2010 Mapic Awards. Among the highlights of the ceremony held on November 18 in the Palais des Festivals, Cannes, Frédéric Lefebvre, France's Secretary of State at the Ministry of Economy, Finance and Industry, gave the Mapic 2010 Personality of the Year award to Jean-Paul Fréret, Director of Expansion and Real Estate and member of the executive committee of the Vivarte group.

List of winning entries:

Best international retailer: Jack Wolfskin (Germany)
Best new retail concept: Lego (Denmark)
Best shopping center: Odysseum (France)
Best improved city attractiveness: Brussels, Capital region (Belgium)

As part of the France Country of Honour celebrations during Mapic, the Mapic Awards Jury chose Jean-Paul Fréret, Director of Expansion and Real Estate and member of the executive committee of the Vivarte group as Personality of the Year.

Jack Wolfskin is among the leading providers of functional outdoor clothing, footwear and equipment and the largest franchisor in the German specialist sports retail market. Founded in 1981 in Frankfurt, the company has more than 350 franchise stores and 2,400 sales locations throughout Europe and Asia. Headquartered in Idstein in Taunus region, it employs around 400 people. The products are characterized by a high degree of functionality, user-orientation and innovation. Jack Wolfskin has successfully launched a wide range of new materials and products, and holds multiple patents for clothing, backpack and tent technologies. Jack Wolfskin's goal is to motivate as many people as possible to lead an active life outdoors. The products are designed to help people to feel at home outdoors in any weather. These high-quality innovations are designed to provide maximum benefits for users and a high level of comfort, while respecting the environment.

The LEGO Group is a privately held, family-owned company based in Billund, Denmark. Founded in 1932, the Group today is one of the world's leading manufacturers of play materials for children. The company is committed to developing children's creativity and imagination through its products, which can be purchased in more than 130 countries.

Odysseum is located in Montpellier, France, in a new town district dedicated to leisure and commercial activities. With unique characteristics including an open air mall, futuristic architecture and tram station in the center, Odysseum provides a new shopping experience, aiming to become the region's major retail destination.

With Atrium, Brussels has become the only city that approaches potential retailers (including major international brands and start-ups) and provides support for them to open their stores.



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