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| Cemex wins prestigious social media award Cemex, the world's third biggest cement maker, announced it has been chosen for this year's Forrester Groundswell Awards as a winner in the Management: Collaboration System category. The category recognizes major social networking initiatives such as the company's Shift. Shift is a new collaboration platform for Cemex employees worldwide, combining elements of popular social networks, wikis, and communications tools to encourage efficient and meaningful company-wide sharing of innovative ideas and best practices. The platform launched in January of this year, and now more than 17,500 Cemex employees worldwide are active participants. Since its launch more than 500 virtual communities transcending typical corporate structures, departments, and titles, have been created by users. Topics range from best practices in environmental stewardship to streamlining supply chains to sharing sales successes. In the "Value Propositions" community, for example, 239 employee ideas have been posted and 118 are in the process of adoption across the company. This fourth annual Forrester Groundswell Awards recognize Cemex for the Shift platform's use of social media applications toward achieving genuine employee collaboration, and were announced last week at the Forrester Consumer Forum in Chicago. This year there were more than 130 entries to the Forrester Groundswell Awards in four divisions including Business-to-Business (B2B), Business-to-Consumer (B2C), Management, and International. write your comments about the article :: © 2010 Construction News :: home page |