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Economic crisis leaves CholodExpo Rossija cold

CholodExpo Rossija has more than lived up to expectations in its second year: The international exhibition for the refrigeration, air conditioning and cooling industry from 10-12 March 2009 maintained its position in Russia, which is otherwise battered by the economic crisis. Whereas some other exhibitions there even had to be cancelled due to lack of exhibitors, CholodExpo Rossija again attracted great interest among the experts. Almost 3,000 visitors – a slight rise over 2008 – gathered information about their industry's latest trends in the Crocus Expo International Exhibition Centre in Moscow.

There was an international flair again in the display area of altogether 1,548 square metres – 30 per cent more than the year before. The 82 exhibitors – over ten per cent more – came from eleven different nations, and the visitors travelled to Moscow from 32 countries. The international participation in the exhibition therefore increased over the premiere in 2008. This proves that there is still a lot of interest in the Russian market.

For many companies, CholodExpo was an opportunity to gain a foothold in the Russian market. Besides Germany with 24 exhibitors, especially Italy with 17 companies was strongly represented. In addition to many companies from Russia, there were companies representing Turkey and China.

The visitors were particularly interested in refrigeration components. More than half of them were looking for business partnerships, a quarter came to the exhibition because of potential suppliers and a third wanted information about commercial refrigeration. 20 per cent of the exhibition visitors were interested in the special segment of transport refrigeration.

The whole spectrum of the industry was represented: insulation, heat pumps, control & instrumentation, installation material for refrigeration and air conditioning equipment, and services for refrigeration and air conditioning are just a few of the product groups presented at CholodExpo. The companies included Bock Kältemaschinen, Dorin, Embraco, Eliwell and ThyssenKrupp Bausysteme. For many major manufacturers, it was the second time they had exhibited at the Moscow exhibition.

The success of the exhibition concept was also reflected by the accompanying conference programme organized under the direction of the Russian refrigeration association "Rossojuscholodprom" and the Giproholod Institute, the official partners of CholodExpo Rossija. The topics of "Status and Development Prospects of the Refrigeration Industry in Russia" and "Technical Regulation of the Refrigeration Industry Market", and the user-orientated presentations on the second day of the exhibition were especially popular with the visitors, and the conference was packed at times.



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