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IFFT/interiorlifestyle living closed on a high note

The premier trade fair for all interior products, IFFT/interiorlifestyle living (19 – 22 November, 2008) attracted 26,912 visitors, an 18 % increase from the previous "International Furniture Fair Tokyo (IFFT)". The fair was relaunched, fusing two essential trade shows in Japanese interior design / furniture sector: the furniture-oriented fair organized by International Development Association of the Furniture Industry of Japan (IDAFIJ) called "IFFT" and autumn version of "Interior Lifestyle" (Ambiente Japan & Heimtextil Japan) organized by Mesago Messe Frankfurt. With 367 companies (301 domestic exhibitors, 66 overseas exhibitors) from 14 countries and regions filling up three halls at East Hall of the Tokyo Big Sight exhibition centre, "IFFT/interiorlifestyle living" delivered much wider ranges of high-quality products than the previous IFFT. The visitors found a variety of indoor and outdoor products including furniture, home textiles and lifestyle-related consumer goods.

Besides a wide range of high-end exhibited products, special presentations added colorful highlights regarding the usage of home textiles for stylish living space made the fair more informative and entertaining than ever before. IFFT/interiorlifestyle living: With new attractions "heimtextil x lifestyle brands", "heimtextil TRENDS 2009/2010 Preview", "TREND CAFE", the 2008 fair informed and entertained its visitors.

A favourite highlight of the visitors was the "heimtextil TRENDS 2009/2010 Preview". Heimtextil, the biggest international trade fair for home and contract textiles for decades, serves as a platform for manufacturers, the trade and designers from all over the world. The fair not only features the latest interior furnishing products and concepts but also highlights the trends for the next 18 months. IFFT/interiorlifestyle living offered its visitors a chance to preview this Trend presentation for the coming 2009/2010 season.

Especially, the collaborative exhibition of the home textile editors and renowned Japanese lifestyle brands named "heimtextil x lifestyle brands" gained much attention. The participating Japanese lifestyle brands includes: Essence, Nazero, Rockstone, Sempre, Time & Style, WiseWise. And all the home textile editors collaborating with them are also world-famous editors such as Casamance, Christian Fischbacher, Designer's Guild, KINNASAND, Need'K, Nya Nordiska.

As there are several interior-related fairs held concurrently, many of those engaged in housing and furniture industry from around the country made their ways to Tokyo Big Sight to find out what is currently on offer in the industry. The atmosphere was lively and feedback from participants was generally excellent. Many of the exhibitors both from the furniture sector and lifestyle-related consumer goods sector gave positive feedback on the new concept of the fair and commented on the high professionalism of the visitors.

The next fair:
Interior Lifestyle
3 – 5 June 2009, Tokyo Big Sight

IFFT/interiorlifestyle living
3 - 5 Dezember 2009, Tokyo Big Sight



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