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ISH has right answers for industry

At the ISH – The World's Leading Trade Fair for the Bathroom Experience, Building Services, Energy, Air Conditioning Technology and Renewable Energies – in Frankfurt am Main from 10 to 14 March 2009, the industry will show how two valuable resources – water and energy – can be used in buildings in a sustainable and cost-saving way. The fair will revolve around vital questions such as, how can we ensure that everyone has access to clean drinking water? And how can we cut our energy consumption at home to ensure dependable and affordable heating and air-conditioning remain for everyone in the future, too?

Occupying over 250,000 square metres (gross) or almost all of Frankfurt Fair and Exhibition Centre, the ISH is distinguished by an unbeatable range in terms of both breadth and depth. With around 2,400 exhibitors – including all market and technology leaders – and more than 200,000 visitors, Messe Frankfurt expects a result no less positive than that of the previous event in 2007.

Under the motto "Water for People", over 700 exhibitors will present environmentally-friendly, design-oriented bathroom solutions at The Experience Bad, the world's biggest showroom where visitors can see the latest design developments and modern technology tailored to meet today's needs.

The subject of resource conservation will also be taken up and dealt with in greater detail by a sustainability campaign entitled 'Blue Responsibility', organised by the Federation of German Machinery and Plant Manufacturers (Verband Deutscher Maschinen- und Anlagenbau – VDMA) and the Sanitation Industry Forum (IndustrieForum Sanitδr – IFS). To this end, a multi-media link will be created between the problem areas of international drinking water supplies and the technology of ecologically-friendly sanitation products offered by leading German suppliers.

In the field of energy, building-services and air-conditioning technology, the industry presents 'green building technologies' – ecologically compatible products that combine energy efficiency, i.e., modern heating and air-conditioning systems, with renewable energies. In this connection, renewable energies are playing an increasingly important role, a fact reflected by the extensive range of products to be seen at the ISH e.g., from solar thermal energy conversion, photovoltaic, biomass, heat pumps, wood and pellet furnaces to solar-aided air-conditioning systems.

The importance of sustainability in connection with architecture, technology and design is illustrated by two awards to be presented at the ISH: the Design Plus Award and the Architecture and Technology Innovation Award. The Design Plus Award of Messe Frankfurt, one of Germany's leading design competitions, is awarded for the harmonious combination of sustainability, aesthetics and functionality in products. The Architecture and Technology Innovation Award, which is given by the AIT and Xia architecture magazines in cooperation with Messe Frankfurt, honours the interaction of architects and industrial companies. In this case, too, one of the criteria is the use of products that help to conserve resources. The winning products of both awards will be on show in a special exhibition throughout the ISH.



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