Expo Real will tackle questions about hotel investments
There is still a lot of activity in the European hotel investment market. Where all this is leading will be highlighted by the experts at the 7th Hospitality Industry Dialogue at Expo Real 2008. This International Commercial Property Exposition takes place from 6 to 8 October 2008 in Munich. In 2007 the transaction volume in the hotel investment market fell behind that of the record result in 2006, but according to Jones Lang LaSalle, at 18.7 billion euros it was still above the average for the years 2000 to 2006 (11.2 billion). More interesting than the purely quantitative analysis, however, are the trends and developments indicated by this figure. In 2006 it was primarily private equity companies who were involved in the overall transaction volume - their share was 43 percent. But in 2007 they accounted for just 16 percent. In their place came private and institutional investors. At Expo Real 2008, at the 7th Hospitality Industry Dialogue on Monday, 6 October, experts will be discussing, for example, the international capital that is flowing into Germany.
Other discussion sessions will focus on the comeback of middle-category hotels and the prospects for developers. While the large international hotel chains, with their concepts for the two price poles in the hotel sector - luxury and budget - are tending to be more favoured by investors, middle-category hotels are often not attracting interest. The large chains have special plans for this segment. Will they be successful? Or will they fall between the two stools of luxury and budget?
Other themes under discussion at the Hospitality Industry Dialogue are: 'Are we nearing the death of the brand? The paradox of making your mark', 'Operators and investors. Mutual (in-)dependence' and 'Environmental investment. Affordable holistic eco-resorts'.
Expo Real, the 11th International Commercial Property Exposition, is being held at the New Munich Trade Fair Centre from 6 to 8 October 2008.
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