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Pedal power brings British real estate specialists to MIPIM

Over 28,000 property executives will travel to Cannes next week for the 19th edition of MIPIM, the World's Property Market. But for 140 British real estate specialists, the trip to the Côte d'Azur will be something of a five-day Odyssey. The 140 riders, drawn from nearly 100 UK property companies, have committed themselves to cycling 1,500 kilometres between London and Cannes. Their objective is to raise €663,000 for charities. Berkeley Group Cycle To Cannes (C2C) leaves London on March 6 and rides into Cannes on March 10, the eve of MIPIM. Started in 2006, the C2C 'peleton' has mushroomed from an initial 17 riders and was fully booked weeks before MIPIM 2008.

For many of the 140 entrants, Cycle To Cannes will be the closest they come to a professional road race. The participants will ride in relays with the peleton covering up to 300 kilometres per day and every entrant cycling a minimum of 500 kilometres over the five days. 32 support staff, 12 motorbike outriders, 3 mechanics, 2 lead cars and over 12 months of preparation have gone into an event which includes a punishing 1, 474m of climbing in a single stage, as the riders make their way from Aix-en-Provence to Cannes.



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