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Petrobras to partner with Warner Bros. and Village Roadshow

Petrobras, Warner Bros. Pictures, and Village Roadshow Pictures have announced an unprecedented market agreement in Latin America through which the Brazilian energy company will develop a product placement action consisting in the company's presence in a mega Hollywood production with the most varied forms of brand exposure in scenarios, scenes and moments in the Speed Racer movie. Speed Racer will take the classic Japanese animation series created by Tatsuo Yoshida in the 1960's to the silver screen. The film – directed and written by brothers Larry and Andy Wachowski, creators of the Matrix trilogy, and produced by Joel Silver (V for Vendetta and Matrix) – depicts the adventures of young driver Speed (Emile Hirsch) and his powerful Mach 5 car on the tracks.

Speed Racer will be distributed by Warner Bros. in association with Village Roadshow Pictures and Silver Pictures Production and is scheduled to debut in the United States on May 9 2008, with simultaneous debuts in a large number of international markets, including Brazil.



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