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Grundfos held a virtual conference

Grundfos held a virtual conference for almost 300 of the Group's employees entitled Grundfos Virtuel Brand Convention. The whole session was held in cyberspace, i.e. via the Internet, so that the many employees from all over the world do not strain the environment or their travel budget. It is among other things the latest IT technology which is now making it even easier to exchange experiences and knowledge across borders, even though the participants are physically far away from each other.

The decision to use the alternative conference format demonstrates Grundfos' commitment to innovation when it comes to promoting development and sharing knowledge in a large, international organisation. Kim Klastrup, Grundfos' Director of Corporate Branding, also points out that the virtual conference has a great advantage in reaching further out into the organisation than a traditional conference could.

"The virtual format quite simply eliminates numerous logistical obstacles. It not only save time and travel costs; it also means that far more employees can participate in the conference. In addition, far more employees can have a say – and as the statements are saved and collated, we also achieve far more effective and lasting knowledge sharing, " explains Kim Klastrup.



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