press room
press service
trade fairs
useful links

KB Home Teams With Martha Stewart for National Halloween Promotion

KB Home , one of the nation's premier homebuilders, announced today an exclusive national relationship with Martha Stewart Living Omnimedia, Inc. in which 500 model homes at KB Home communities across the country will be decked out in Martha Stewart's classic Halloween collection of decorations and products just in time for some ghostly holiday fun.

Throughout the month of October, new home shoppers are invited to visit any KB Home community to tour decorated model homes showcasing popular favorites from Martha Stewart's Halloween collection. Included are scary window silhouettes of skeletons and witches, floating ghosts, colorful funkins, life-size skeletons, a spooky sounds CD and more. These easy-to-use products will help haunt any home for Halloween.

Halloween has become the second most popular holiday in the U.S. for decorating the home. Now whether planning to scare the neighborhood kids or looking for a festive color scheme to dress up the family room, buyers can see first-hand how Martha's decorations look within an actual home. They can then go shopping online at to pick out the items that work for their own Halloween festivities.

"It is a treat for KB Home to be teaming up with Martha for Halloween. She is the ultimate authority when it comes to preparing a home for any holiday, " said KB Home Chairman and CEO Bruce Karatz. "Our 'haunted' homes will offer everyone the chance to see first-hand how Martha's fun and spooky decorations will look in their home, as well as offer some fun touring the models and getting helpful tips and treats for the holiday."

write your comments about the article :: 2005 Construction News :: home page